Digital eLabel Solution

A Cellr eLabel is a digital label solution delivered through Cellr’s connected products and consumer engagement platform, offering a streamlined way to manage and display product information electronically. By utilising QR codes or other digital markers, Cellr eLabels enable consumers to access detailed, up-to-date product data directly on their mobile devices, ensuring compliance and enhancing customer interaction with the brand. This innovative approach leverages the convenience and flexibility of eLabels to provide a comprehensive and environmentally friendly alternative to traditional physical labels.

EU regulations mandate that wine labels include specific information to ensure consumer safety and informed purchasing. These include the origin of the wine, alcohol content, allergen information, ingredients, calorie/energy content, and a nutritional table. Cellr's eLabel solution makes it easy to deliver all of your requirements on your digital labels, ensuring that your products meet all EU labelling mandates.

Yes. Cellr eLabels offers automatic language translations to ensure it is compliant with the latest EU wine label regulations. 

Each subscription is priced based on how many eLabels you require per year. Cellr's software platform has been built for scale, meaning it can handle an endless number of product SKUs and every variation of vintage, package size, and more.

Cellr eLabels are currently critical for wine and spirit producers selling within the European Union (EU) market to be compliant with recent EU wine label regulations. Cellr's eLabel platform has been built to deliver eLabel information for all sectors, including wine, beer spirits, FMCG, fashion, pharmaceutical and more. Cellr can work with individual businesses and sectors to provide custom compliance toolkits based on industry requirements.

Cellr's platform is continually improving with new features, security updates, and compliance checks, ensuring that brands are delivering compliant information, without the need for manual oversight.  In addition, Cellr's in-house development and support teams can be contacted directly, to address any concerns.  

Cellr stands out in the digital labeling market with over six years of expertise in delivering innovative consumer experiences via QR codes and NFC technology. Trusted by leading wine brands worldwide, our platform is renowned for its reliability, cost-effectiveness, and user-friendliness. Cellr ensures that your eLabels meet all legal requirements with minimal effort, making it the premier choice for managing QR code compliance, especially concerning stringent EU wine regulations.

Cellr can set you up with your account and first eLabel QR code within minutes.

Yes, label requirements generally vary between countries, and Cellr can work with your business and industry to ensure eLabel compliance for regions outside of the EU. Cellr's platform also offers geolocation compliance, meaning that the same QR code can deliver compliant content based on where it is scanned.

Absolutely, Cellr's software platform has been built to deliver consumer engagement beyond a physical label or packaging. Whilst the EU requirements state that the eLabel must be nutritional information only, digital storytelling, brand protection, and consumer engagement can be delivered outside of the EU, or additionally within the EU on a separate QR code or NFC tag.